Marketing Coordinator

Status: Full-Time, Permanent Position | Location: Vaudreuil-Dorion, QC
Report To: Assistant Marketing Manager | Service: Marketing

OVERVIEW

As Marketing Coordinator, your key responsibility is to execute integrated marketing strategies that play a crucial role in enhancing brand visibility and driving product sell-through for our leading alloy wheel brands, tires, and accessories. This involves crafting compelling point-of-purchase (POP) materials for retail, overseeing the development of promotional items, and coordinating Fastco's participation in events and tradeshows across Canada. Beyond these initiatives, you will also prepare training materials for our staff education program, ensuring that retail sales associates are well-equipped with the knowledge and tools needed to effectively market our products. Additionally, you will collaborate with our Data Coordinator in the execution of bi-annual catalogs, providing valuable support to ensure the success of these marketing efforts.

 

RESPONSIBILITIES

Trade Marketing | 40%

• Support Data Coordinator with the development of bi-annual catalogs and kit creation.
• Develop branded promotional items offering for marketing use with retail partners and at events.
• Collaborate with suppliers to develop point-of-purchase (POP) displays to drive brand awareness and product sell through at retail. Gather quotes from suppliers, prepare shipping distribution lists and ensure timely delivery of marketing materials to retail locations.
• Execute trade marketing projects, including window graphics, with Fastco’s retail partners.

Staff Education | 30%

• In conjunction with Technical Services and Product Development departments, develop training materials to educate retail sales associates on wheels, tires, and accessories.
• Execute marketing initiatives to drive awareness and retail adoption of Fastco’s new staff education program.

Events and Sponsorships | 30%

• Coordinate Fastco’s presence at events and tradeshows across Canada to build brands and strengthen engagement with consumers and retailers.
• Attend events and tradeshows for Fastco, ensuring strong brand presence and engagement with consumers / retailers.
• Coordinate product orders for events, sponsorship deals and photoshoots with Customer Service department.
• Prepare event postmortems and share with key internal stakeholders.

 

BEHAVIOURS

• Meticulous about details, including grammar and proofreading.
• Creative individual who is eager to brainstorm with a high-performance marketing team.
• Able to multi-task and effectively manage time based on business objectives and deadlines.
• Proactive and results-oriented individual who is eager to contribute to the success of a team.

 

QUALIFICATIONS

• Bachelor’s degree in marketing with a minimum of 1 to 2 years of relevant work experience.
• Strong written and verbal communication skills in French and English.
• Proficient in Microsoft Office Suite, with emphasis on PowerPoint and Excel skills.
• Understanding of marketing analytics and KPIs.
• Previous experience in experiential or trade marketing is an asset.

CONDITIONS

• This hybrid position entails working three days per week from the office and two days per week remotely. Specifically, the on-site requirement is from Tuesday to Thursday at the Fastco Canada headquarters in Vaudreuil-Dorion, QC.
• This position requires travel across Canada and the U.S. to support Fastco’s event presence.